Watching your product come to life through public support after pouring blood, sweat and tears into it is every entrepreneur's biggest dream. Kickstarter has become famous for making that a reality, serving as the birthplace of many now-thriving small businesses.
But just because Kickstarter has made it easier for you to raise awareness about a product doesn't mean that your campaign will be successfully funded. In fact, just assuming your product will be a hit with consumers and not taking intiatives before, during and after the project launch is a sure-fire way to fail.