Ford Atlas pickup truck concept at the 2013 NAIAS

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Ford Atlas pickup truck concept at the 2013 NAIAS
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Brand / Company: Ford
Product / Service: Atlas pickup truck concept
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Ford revealed its Atlas concept pickup truck at the Detroit auto show

Featuring a next-generation ecoboost powertrain, ford has introduced a F-150 concept that incorporates enhanced auto start-stop engine shutoff technology.

Compared with larger displacement engines, the Ford ecoboost engine uses gasoline direct injection and turbocharging to deliver fuel-economy gains of up to 20 percent and reduction of CO2 emissions of up to 15 percent.

When features such as active grille and wheel shutters, drop-down air dams, and power running boards are added the improved aerodynamics will make this next generation F-150 one of the most efficient on the road.

Tags:
Ford Atlas pickup truck concept, Next generation F-150, Ford Atlas, Ecoboost engine, 2013 NAIAS, Detroit auto show
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Rob White
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