All German H&M Ads Featuring Heidi Klum Stolen

H&M outdoor ad campaign was so attention grabbing that all of the posters were stolen.

In 2003 a Heidi Klum outdoor ad campaign was so successful that within hours, all 750 posters were stolen. The German ad campaign, for H&M bikinis, featured Klum in sexy poses. In order to keep the ad campaign up, H&M is promising to give anyone who wants one, a free poster of Klum. That summer H&M sold more bikinis than they'd ever sold before. This H&M bikini campaign is now regarded as one of the most successful advertising campaigns in Germany.

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